How DOGTV Started

Believe it or not, DOGTV didn’t start as a TV channel for dogs. The idea for Pet TV was born when founder Ron Levi had to leave his cat Charlie home alone during the work day. After compiling a few YouTube playlists for Charlie to watch while he was out, Ron realized that a pet channel could be a beneficial way to entertain animals when home alone. He dove into the research and saw that a tv channel with the right content could help ease stress and anxiety in pets - and pet parents.

Ron began to work with scientists, researchers and pet experts to bring his pet channel to life. As the research began to show that dogs respond to different types of programming than cats, he realized that in order to make the biggest impact, Pet TV needed to be DOGTV. With Charlie’s blessing, Ron shifted into creating television programs for dogs. 

Group 297

DOGTV: How it Started

Believe it or not, DOGTV didn’t start as a TV channel for dogs. The idea for Pet TV was born when founder Ron Levi had to leave his cat Charlie home alone during the work day. After compiling a few YouTube playlists for Charlie to watch while he was out, Ron realized that a pet channel could be a beneficial way to entertain animals when home alone. He dove into the research and saw that a tv channel with the right content could help ease stress and anxiety in pets - and pet parents.

Ron began to work with scientists, researchers and pet experts to bring his pet channel to life. As the research began to show that dogs respond to different types of programming than cats, he realized that in order to make the biggest impact, Pet TV needed to be DOGTV. With Charlie’s blessing, Ron shifted into creating television programs for dogs. 

How it’s Going

Today DOGTV has a vast library of helpful content for dogs - and dog people, including educational videos focusing on health, nutrition, and training - with new programs added weekly! DOGTV has grown to be more than a tv channel for dogs. Our blog, online shop and weekly newsletter are additional resources our pack members rely on to give their dogs the best life possible.  

How it’s Going

How It's Going

Today DOGTV has a vast library of helpful content for dogs - and dog people, including educational videos focusing on health, nutrition, and training - with new programs added weekly! DOGTV has grown to be more than a tv channel for dogs. Our blog and weekly newsletter are additional resources our pack members rely on for expert advice and curated product recommendations.

Meet the DOGTV Pack

Beke Lubeach

Beke Lubeach

Chief Executive Officer

A dedicated dog mom to 2 handsome boys, Walter & Payton, and has recently adopted a foster named BooBoo. That's 3 dogs in 2 states, but who is counting?

Ron Levi

Ron Levi

Founder / Chief Content Officer

Originally created content for his cat Charlie, Ron loves all animals and is bound to hand over the remote to any canine who visits his NYC apartment to get their honest feedback.

Crystal Frame

Crystal Frame

Vice President Operations
Jenny Mendoza

Jenny Mendoza

Vice President Marketing
Samuel Jaco

Samuel Jaco

Brand & Channel Manager
Bryn Souza

Bryn Souza

Director, Customer Experience
Cristina Kirsner

Cristina Kirsner

Customer Satisfaction Manager

DOGTV Advisors

Dr. David Haworth

Dr. David Haworth, DVM, PhD

Veterinarian - Dog Behavior Expert
Susanna Dinnage

Susanna Dinnage

Former Global President, Animal Planet
Cat Advisor

Dr. Courtney Campbell, DVM, DACVS-SA

Veterinary Surgeon & Pet Wellness Expert